Supercharged was an exciting new event around the hot topic of AI-powered marketing. It was no surprise that the identity needed to be contemporary and cool with a campaign that felt intriguing. The solution was a striking modular system of interchangeable content blocks. In a move away from typical clichéd images of AI, simple flat icons and abstract images of architectural geometry had been chosen to create intrigue and interest. Images were styled into vibrant duotones to fit with the concept and current trends. The campaign spanned print and digital media along with promotional packaging.
