Ruckus was a new kind of comms agency aimed at the global B2B tech startup community. A company that combined media, storytelling, technology and comms experience. The tone of voice needed to be modern and disruptive with an arresting identity. The solution was to pair clean, bold typography with striking repetitive patters of geometric shapes to create 'noise'. A pared back neutral colour palette was selected with a tomato accent to speak a bit louder where it was needed.
